At a time when many consumers turn to the Internet to find products and services, it’s vital to have a presence on the Web. Otherwise, many potential customers may overlook you, simply because they can’t find you. Through the Internet, you can attract future clients in your area, and communicate with your current clients. Here is an overview of five simple tactics to market your tax preparation service on the Web:
1) Create a functional website
According to the Yahoo Small Business survey, 70% of small businesses had a website by the end of 2004, we can only assume current numbers are even higher. Building a website is the first step to developing an online presence. There are books written on building websites and firms that can help you design and optimize your site.
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